Chuck Pfeffer has been working in the 3D measurement space for 29 years, starting as a service provider with theodolites and laser trackers and then as a product manager at FARO responsible for laser trackers, several types of scanners and software. Chuck spent seven years as a committee member and ultimately was elected Chairman of the Coordinate Metrology Society, where he dedicated his time to foster collaboration and sharing of ideas in the portable 3D measurement community. More recently he worked on strategic partnerships to coordinate the use of reality capture technology with companies like Siemens, Oracle, Autodesk, and Procore.

Chuck is currently the VP of Product Marketing at Cupix, where they are working to democratize the 3D spatial digital twin by making it easy and affordable to capture the data and create actionable information for planning, design, collaboration, project tracking and facilities management.