Keyan Rahimzadeh, Founder/ Formulate Ltd. Keyan combines his dual education in architecture and structural engineering with a deep expertise in computational design. He spent 10 years at Front, Inc. developing facade systems for high profile projects around the world and working with many premier global design firms. He then went on to lead the Computational Design team for Grimshaw’s New York Studio, and now runs an independent consultancy focused on automation and digital processes for designers and builders. His career has been especially focused on parametric design, complex simulations, DfMA, and anything related to the process of transforming data into real, physical constructions.