New Rochelle, New York, launches a virtual reality platform to visualize planned downtown improvements

New Rochelle, the seventh most populous city in New York, has introduced an immersive virtual reality platform that will serve as an instrumental public engagement and input tool as the city embarks on transformative planned redevelopment projects. The experience will enable residents to better experience, via 360-degree views, nearly 3 million square feet of proposed

New virtual reality program could transform historic preservation

In October 2018, Switzerland-based 3-D-graphics software company Imverse released a public beta version of its LiveMaker modeling tool. This powerful virtual reality interface allows for the transformation of 2-D inputs into immersive 3-D environments. While the use of VR in the field of architecture and design is by no means novel, it has primarily remained a tool for

Walmart is using virtual reality to train employees

Virtual Reality (VR) technology is being applied to a broad range of applications, from architectural rendering to medical training. Now, retail giant Walmart is introducing the use of Oculus GO headsets to upgrade training at outlets across the country. Walmart plans to ship four of the headsets to every Walmart Supercenter, and two headsets to

Responsive Virtual Reality Has Promising Marketing Implications

FutureVision is R/GA’s trend-spotting division. FutureVision helps keep you connected with the latest information, making it easy for you to stay informed. This cute and simple interactive narrative is underpinned by complex technology. Described by Google as a “mobile movie theater,” Spotlight Stories combines 3D and 2D animation with 360-degree spherical video. The app also uses

Switzerland-based Imverse is generating virtual reality software with creative architectural applications

Imverse, a Switzerland-based 3D computer graphics company, is pushing forward with immersive virtual reality experiences with potential architectural applications. Imverse’s Elastic Time, which premiered at the 2018 Sundance Film Festival, is a mixed reality documentary experience that allows the user to see their own body hologram with unlimited freedom of movement. The volumetric 3D environment provides

Can’t make it to Italy? Here are the virtual exhibitions to see at the Venice Architecture Biennale

If you’re reading this, there’s a good chance you won’t be visiting Venice any time soon. But that’s fine, neither will I. You might have heard that the 2021 Venice Architecture Biennale, one year delayed, kicked off in late May to significantly smaller crowds—and presumably a significantly smaller Aperol bill—than usual. You might have also heard

The first virtual house NFT just sold for more than $500,000

NFTs (non-fungible tokens) are the hottest thing in art right now; digital artist Beeple sold an aggregated collage of his work, Everydays: The First 5000 Days, for $69.3 million on March 11 (though there are questions of whether the buyer also made money on the sale), and even media companies are turning their articles into sellable NFTs. Now, Toronto-based artist Krista Kim has

New Museum and Onassis USA will launch a mixed reality lab in Leong Leong–designed space

The New Museum’s NEW INC and Onassis USA, the American outpost of the Greek arts organization, have announced a new joint venture focused on mixed reality projects. Called ONX Studio (for Onassis, NEW INC eXtended Reality Studio), the project will begin as a two-year pilot program and will function as an accelerator, workspace, and gallery

The postdigital has made the things around us into friends and enemies. It’s time to reevaluate the relationship

In recent years, experiments in architecture have produced forms, moods, and effects that resist easy labeling. Still, some have tried putting a name to this diverse, variegated work: the “postdigital.” The term was first popularized by the British architect Sam Jacobs, who considered postdigital drawing (often taking the form of collage) to be a meaningful

Collaborative VR company The Wild buys IrisVR’s Prospect

Prospect, the first virtual reality program for architects and engineers that allows users upload design files from Rhino, Revit, and more and explore them digitally and at human-scale, has a new home. Today, February 25, The Wild, a company focused on collaborative AR and VR for the architecture, engineering, and construction industries, announced that it had acquired. Prospect from parent company IrisVR.Prospect’s